A technology driven,
digital business,
obsessed with
performance.

 

We see people, not just numbers.

WELCOME

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With teams in South Africa and Australia, we are an agile, digital business designed to deliver quality work in a very fast-paced environment.

For us, there are no public holidays, weekends or even sleep. We understand digital and have a deep love for it.

ABOUT

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HOW WE DO THINGS

After a thorough briefing process, the nerd-knights get together for a round table discussion. Here we match target markets and objectives with media, creative and development to develop a sound strategy to be translated into an actual plan.

Campaigns are optimized daily, we test new things and deploy them if successful and we are best practice fanatics.

WHY US
  • Experienced & certified experts
  • Internationally capable
  • Premium partners of Google and Facebook
  • Facebook Ambassador Agency for South Africa
  • Multi-platform solutions
  • Award winning

DANIE MOMBERG

GROUP CHAIRMAN

DANI MORLEY

CHIEF EXECUTIVE OFFICER

ANDRÉ BRITZ

CHIEF OPERATING OFFICER

JUDE IDAS

AD OPERATIONS DIRECTOR

LE-RIE BASSON

CREATIVE DIRECTOR

JOSE GONSALVES

BUSINESS DEVELOPMENT DIRECTOR

MILTON KIRSTEN

FINANCIAL MANAGER

SUSAN FOWLES

GOOGLE CONSULTANT

BRIDGETTE RAAL

DIGITAL PLANNER

JOHAN SCHOONBEE

DIGITAL PLANNER

PETRA EASTAUGH

HEAD OF PAID SOCIAL: WEST AFRICA

BAREND STRYDOM

HEAD OF PAID SOCIAL: EAST AFRICA

DANIEL ERASMUS

DIGITAL PLANNER

COLLEEN HARRISON

CAMPAIGN MANAGER

SANDY MANINJWA

SENIOR PPC & SEO MANAGER

THABANG MAKHANYA

CAMPAIGN COORDINATOR

WHAT WE DO

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DIGITAL MEDIA STRATEGY

DIGITAL MEDIA PLANNING & BUYING

DIGITAL MEDIA IMPLEMENTATION

PROGRAMMATIC MEDIA

PREMIUM BUYS

SOCIAL MEDIA ADVERTISING

GOOGLE, SEARCH, GDN & YOUTUBE

CONTENT & NATIVE MARKETING

INFLUENCER MARKETING

SOCIAL MEDIA MANAGEMENT

DO.CONSULT

SEO

CREATIVE DESIGN

DIGITAL DEVELOPMENT

WEBSITE DESIGN & DEVELOPMENT

MEDIA SUCCESS PREMISE

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

STRATEGY & PLANNING

PLATFORM DEVELOPMENT & TRACKING

SOCIAL CONTENT & COMMUNITY

MEDIA

CREATIVE CONCEPT & DESIGN

WEB DESIGN & DEVELOPMENT

CONTENT CREATION & TACTICAL COMMUNICATION

ANALYTICS & MEASUREMENT

We have a diverse portfolio of clients ranging from retail, alcohol, automotive, FMCG, property and e-commerce.

CLIENTS

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Based on a culture of excellence and respect, Digital Optimization strives to offer our clients the best in business, suited to their specific needs. In turn, we understand the user journey and the ever changing need of consumers to get the correct and relevant information quickly.

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

PARTNERS & CERTIFICATIONS

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

A technology driven, digital business, obsessed with performance.

We see people, not just numbers.

WELCOME

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

With teams in Johannesburg, Cape Town and Stellenbosch, we are an agile, digital business designed to deliver quality work in a very fast-paced environment.

For us, there are no public holidays, weekends or even sleep. We understand digital and have a deep love for it.

ABOUT

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

HOW WE DO THINGS

After a thorough briefing process, the nerd-knights get together for a round table discussion. Here we match target markets and objectives with media, creative and development to develop a sound strategy to be translated into an actual plan.

Campaigns are optimized daily, we test new things and deploy them if successful and we are best practice fanatics.

WHY US
  • Experienced & certified experts
  • Internationally capable
  • Premium partners of Google and Facebook
  • Facebook Ambassador Agency for South Africa
  • Multi-platform solutions

GROUP CHAIRMAN

DANIE MOMBERG

CHIEF EXECUTIVE OFFICER

DANI MORLEY

CHIEF OPERATING OFFICER

ANDRÉ BRITZ

AD OPERATIONS DIRECTOR

JUDE IDAS

CREATIVE DIRECTOR

LE-RIE BASSON

BUSINESS DEVELOPMENT DIRECTOR

JOSE GONSALVES

FINANCIAL MANAGER

MILTON KIRSTEN

GOOGLE CONSULTANT

SUSAN FOWLES

DIGITAL PLANNER

BRIDGETTE RAAL

DIGITAL PLANNER

JOHAN SCHOONBEE

HEAD OF PAID SOCIAL: WEST AFRICA

PETRA EASTAUGH

HEAD OF PAID SOCIAL: EAST AFRICA

BAREND STRYDOM

DIGITAL PLANNER

DANIEL ERASMUS

CAMPAIGN MANAGER

COLLEEN HARRISON

SENIOR PPC & SEO MANAGER

SANDY MANINJWA

CAMPAIGN COORDINATOR

THABANG MAKHANYA

WHAT WE DO

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

DIGITAL MEDIA STRATEGY

DIGITAL MEDIA PLANNING & BUYING

DIGITAL MEDIA IMPLEMENTATION

PROGRAMMATIC MEDIA

PREMIUM BUYS

SOCIAL MEDIA ADVERTISING

GOOGLE, SEARCH, GDN & YOUTUBE

CONTENT & NATIVE MARKETING

INFLUENCER MARKETING

SOCIAL MEDIA MANAGEMENT

DO.CONSULT

SEO

CREATIVE DESIGN

DIGITAL DEVELOPMENT

WEBSITE DESIGN & DEVELOPMENT

MEDIA SUCCESS PREMISE

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

STRATEGY & PLANNING

PLATFORM DEVELOPMENT & TRACKING

SOCIAL CONTENT & COMMUNITY

MEDIA

CREATIVE CONCEPT & DESIGN

WEB DESIGN & DEVELOPMENT

CONTENT CREATION & TACTICAL COMMUNICATION

ANALYTICS & MEASUREMENT

We have a diverse portfolio of clients ranging from retail, alcohol, automotive, FMCG, property and e-commerce.

CLIENTS

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

Based on a culture of excellence and respect, Digital Optimization strives to offer our clients the best in business, suited to their specific needs. In turn, we understand the user journey and the ever changing need of consumers to get the correct and relevant information quickly.

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

PARTNERS & CERTIFICATIONS

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII